Launch Without Leaks

Campaign films, with zero exposure risk.

The Challenge

The client's upcoming vehicle launch required a full campaign shoot — but the final production vehicle couldn't leave embargo.

Transporting it to the Eastern European location posed significant exposure risk. A single spy shot on set could compromise the global reveal.

They needed the campaign produced on schedule, with the brand team present for creative approval, without the vehicle ever appearing on location.

Our Approach

Shoot on location with a 'mule' vehicle (a stand-in of similar size), then replace it entirely with the new model in post-production.

This gave the brand team full creative control on set — approving framing, performance, and storytelling in real time — while the final vehicle design remained completely secure.

Film your launch campaign when and where you want, without the fear of leaks.

The Process

Pre-production:

Collaborated with director and DP on shot list and camera coverage using storyboards. Ensured mule vehicle provided accurate reference for lighting, reflections, and scale.

Developed the CAD model into a photoreal, camera-ready asset — matched to the final locked design.

Production:

Filmed as planned at the desired location—without the production vehicle ever leaving embargo. VFX team captured HDR environment maps and on set data

Post-production:

Integrated seamlessly into every shot—matching subtle movement, lighting, reflections, motion blur, and depth of field.

Designed, built, animated and composited the 3D drone and additional VFX.

Before After
Before After

The Results

Design confidentiality:
Final vehicle design remained fully embargoed until official reveal. Zero exposure risk during the entire production

Broadcast quality:
Final footage indistinguishable from traditional automotive production — no creative compromise.

Marketing approval:
Brand team was present during shoot to approve framing, storytelling, and talent performance.

Creative freedom:
Director got the shots they envisioned without vehicle availability constraints.

Speed to market:
Assets ready ahead of traditional workflows.

Cost effective:
Eliminated international vehicle transport and security costs.

Deliverables

Timeline: 6 weeks from shoot wrap to final delivery

Interested in filming without the usual exposure risks?