Launch Without Leaks
Secure film production workflow, built for real automotive timelines.
The Challenge
The client wanted to film on location in Eastern Europe for their upcoming launch—using a traditional workflow that allowed the brand team to be present during the shoot.
But transporting the production vehicle posed significant logistical challenges and exposure risks.
They needed to shoot the campaign on schedule with full creative control, without the production vehicle present.
Our Approach
Shoot on location with a "mule" vehicle (a stand-in of similar size), then replace it entirely with the new model in post-production.
The Process
Pre-production:
Collaborated with director and DP on shot list and camera coverage using storyboards. Ensured mule vehicle provided accurate reference for lighting, reflections, and scale. Began work on photoreal CGI vehicle matching final locked design.
Production:
Filmed as planned at the desired location—without the production vehicle ever leaving embargo. VFX team captured HDR environment maps and placed tracking markers on set.
Post-production:
Integrated seamlessly into every shot—matching subtle movement, lighting, reflections, motion blur, and depth of field. Designed, built, animated and composited the 3D drone and VFX.
The Results
Marketing approval:
Brand team was present during shoot to approve framing, storytelling, and talent performance.
Creative freedom:
Director got the shots they envisioned without vehicle availability constraints.
Design confidentiality:
Final design remained embargoed until official reveal (no spy shots of production vehicle on set).
Broadcast quality:
Final footage indistinguishable from traditional automotive production.
Speed to market:
Assets ready ahead of traditional workflows.
Cost effective:
Eliminated international vehicle transport and security costs.
Deliverables
- 60-second hero TVC
- 2× 15-second teasers
- 30-second and 15-second cut-downs
Timeline: 6 weeks from shoot wrap to final delivery