Film Once. Use Forever.

The Challenge

A mid-cycle facelift required updated marketing assets that reflected the new design.

The traditional approach: Start from scratch. Location scouting, permits, shoots—along with all the associated risks, costs, and approval cycles.

The client had existing brand footage from a previous campaign—filmed across multiple environments, from mountains to inner city—that had already been through approvals.

Our solution:
Update the vehicle—not the footage.
Create new assets without reshoots or exposure risk.

Strategic Outcome

Your existing footage—including international campaign content—can be converted into working files that match original vehicle motion, reflections, and environmental interactions.

With a CAD file or scan of your updated design, these assets remain usable for years: future model updates, regional variants, dealer training, social content.

The Process

Select the best footage from previous campaigns.

Replace existing vehicles with new designs, using photoreal CGI & VFX. Matched original lighting, reflections, motion and environmental interactions for seamless integration.

Added multiple vehicle variants (even A/B test colors and trims) without additional shoot days.

The Results

Cost efficiency:
Updated assets delivered without a reshoot—significant cost reduction compared to traditional production.

Design confidentiality:
The facelifted model was never exposed in public.

Flexibility:
Multiple trims, colors, and variants created without additional filming.

Asset consistency:
CGI vehicle model and materials shared with stills retouchers for seamless integration across video and photography.

The key benefit:
The footage is now an evergreen asset—not a one-time deliverable.